MULTINATIONAL PROGRAMME FOR THE PROMOTION OF WINES IN THIRD COUNTRIES (RUSSIA,CHINA)
The program involves the joint promotion of PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) wines from Bulgaria and Romania in the target markets of Russia and China.
The program aims at both informing on and promoting European wines through a series of activities, including electronic and print media, participation in international exhibitions, wine tasting, PR events and advertising.
The duration of the program is three years.
